I grew up in Texas, where summers were spent decorating my skin with varying amounts of road rash and begging to be at the controls of anything with wheels. Shortly after I climbed on a Yamaha TT-R 125, I was hooked on racing, a passion that carried me through a decade consisting of local championships and a third-place overall finish in an AMA national championship.

Somewhere along that dirt road, my dad, who spent over 40 years at Canon, nudged me into strapping an action camera to my helmet. What began as a way to study my riding quickly morphed into a career in video. After my racing career was halted by a long list of injuries and plain old reality, I produced a wide variety of content for leading powersports companies like J&P Cycles, Motorcycle Superstore, and Tucker Rocky, creating stories for some of the most recognized brands in the industry. I eventually branched out of powersports, seeking to help those from other walks of life tell their stories through video. I moved with my fiancè to Northwest Arkansas, where my mom’s family originated.

Over time, I realized something: the best stories aren’t found in spreadsheets, analytics, or endless A/B tests. They’re found in what you can feel. That became the foundation of York Media—creating content with heartbeat, movement, and meaning. Stories have always been how we connect, grow, and inspire. That’s what I aim to deliver every time I hit record.