I grew up in Texas, where summers were spent collecting road rash and begging to be at the controls of anything with a set of wheels. A Yamaha TT-R 125 led to a decade of racing — local championships, a third-place finish in an AMA national championship, and a long list of injuries that eventually told me it was time to find a new way to channel that intensity.

My dad spent over 40 years at Canon, and somewhere along the way he nudged me into strapping a camera to my helmet. What started as a way to study my riding turned into a career. I spent years producing content for some of the biggest names in powersports before branching out to help businesses and organizations from all walks of life tell their stories through video and photography. I moved with my fiancée to Northwest Arkansas, where my mother's family originated, and built York Media into what it is today.

After more than a decade behind the camera, I've come to believe one thing above everything else: the best content isn't measured by clicks or impressions. It's measured by whether it makes someone feel something. Numbers measure reach. Stories create impact. That's what drives every project we take on.