Featured Work
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
The Project
In 2015, High Street Real Estate and Development embarked on the journey to transform the vacant historic 1907 building in Downtown Rogers, Arkansas into an elegant, evocative space. Today, the 1907 houses three James Beard-nominated tenants, and two newly constructed apartment buildings complete the 1907 block.
Our Role
High Street chose York Media to produce a short-form film encapsulating that journey, to be screened at CNU 34 — the organization's first-ever conference hosted in Northwest Arkansas.
The Vision
While almost any developer would have elected for the less costly route of demolishing the structure and starting from scratch, Morgan Hooker and Ward Davis envisioned something different. Their efforts resulted in one of the most celebrated adaptive reuse projects in recent history in Northwest Arkansas. High Street went on to win a coveted Charter Award from the Congress for the New Urbanism — a nonprofit championing better city and town design to improve lives and strengthen communities.
The WORK
York Media was brought on with just one month before the conference. In that window, we conducted six on-camera interviews and captured cinematic b-roll across the property, then sculpted the footage into a single, cohesive narrative. The finished film screened before over 1,500 architects, urban planners, real estate executives, civic leaders, and policy experts gathered in NWA from across the country.